This textbook describes the current problems of economic psychology and the subject of prospective research: the role of a person in the economic system, psychological and social characteristics of consumer behavior, the professionogram of the personality of a modern entrepreneur, the psychological essence of “marketing”, the psychology of supply and demand, the psychological mechanisms of organizing marketing services, the economic socialization of the individual, the influence of money on the formation of personality, the personality types of money and the psychoemotional state of the unemployed., psychological rehabilitation of individuals., for those who have lost their jobs, it introduces information about the economic and psychological factors that affect the quality of people’s lifestyle.