BANK MANAGEMENT AND MARKETING

Category:

This tutorial discusses the subject, object and method of banking management and marketing, the theoretical foundations and development of banking management, the legal foundations of banking management, the essence of management decisions and requirements, the basics of managing the activities of commercial banks. corporate governance, corporate governance models in banks and their features, financial management in commercial banks, personnel management system and its features, the importance of marketing and the activities of commercial banks, banking products, services market, economic content and the formation of interbank competition, strategic planning of banks.